Peter Rosenthal, founded V.I.P. Realty in January, 1976.  

V.I.P. stands for Vista Income Properties and as such specialized in the sale of residential income apartment buildings in the 4 to 20 unit range.  Due to the need for additional financing for many of the property buyers, Mr. Rosenthal was constantly being asked to furnish lenders willing to make second trust deed loans to buyers of income property. 

In 1977 V.I.P. Trust Deed Company was formed for this purpose, and quickly exceeded the size of the original company, V.I.P. Realty.

A companion company, Foothill Conveyance Corporation, was formed to act as a trustee for the trust deeds generated by V.I.P. Trust Deed Company. Foothill Conveyance provided trustee, reconveyance and foreclosure services, and continues to do so today. Foothill also acts as a servicing agent for escrow companies, attorneys, outside beneficiaries, and several banks.

These companies and other related real estate holding companies continued until 1995. In early January, 1995, Foothill 109, Inc. (the parent company for V.I.P. Realty) was sold.  

The company's first office was at 109 N. Chevy Chase Drive, Glendale California 91206 for approximately 15 years.  In 1990 The company moved a few miles North to it's present location at 3450 N. Verdugo Road, Glendale California 91208.

Over the years V.I.P. has received hundreds of accolades and letters of appreciation form lenders and borrowers alike.  In 2007 V.I.P. was commended by the county of Los Angeles for being voted "The Foothills Best Mortgage Company" in a poll conducted by the Glendale News Press.

Unfortunately Mortgage fraud has always been a small, ugly part of the mortgage business.  Some fraud is committed by mortgage companies against their lenders or borrowers; more commonly by borrowers.  Since it's inception V.I.P. has assisted law enforcement in combating fraud.  Whether it's forged documents, phony escrow and title companies, phony sales contracts or bankruptcy fraud, V.I.P. has seen it all.  Thousands of hours have been spent on a pro bono basis helping various California police departments, District Attorney's Offices, F.B.I. Offices, The Justice Department and The Department of Real Estate in "making" their cases.  The V.I.P. technical assistance has resulted in loss of real estate licenses, arrests and jail time.

Starting in the 1990's, Cameron Kessinger, a twenty plus year V.I.P. veteran started purchasing company stock... The company stock is now owned 50/50 by the Kessinger and Rosenthal families.

V.I.P. Staff Biographies